Real visitors vs bots
People and bots are separate counts, with bot share on the dashboard and in the weekly note. Crawlers, headless browsers, and prefetch stay in the bot count.
Goals without a tag manager
Form submits, outbound clicks, phone and email links, and file downloads are counted automatically. Name a goal by a path or a CSS selector. Form fields are never read.
A weekly note in plain language
Pro emails a sentence built from the numbers, such as visits up or down versus last week, the source that led, and the page with the most exits.
Ad spend and revenue
Pro keeps five UTM fields and whether a click id was present. You type what you spent. Cost per real visitor sits next to bots. Stripe and Shopify orders can tie revenue to that source.
Uptime, speed, and broken links
Pro checks the homepage every few minutes and emails when it is down, back, or slow. Real visitors also report page-load time. 404s and a homepage link check land in one list.
Reports for clients
One account holds many sites. Agency adds your name, color, and logo, a client PDF, a read-only link, and a monthly email the client can stop. It is $39 a month for the workspace, on top of each site.
People on the site now
Pro shows who is on a page in the last few minutes and refreshes through the day. The 3J hub has a Live now card for Rick's sites.
Funnels and plain answers
Pro shows the drop-off between steps, including a default officer funnel for LateralGate. Every plan opens with three sentences from the totals, plus a What changed button.
Ads in dollars
Pro matches spend to campaign tags and says the cost per sign-up in a sentence. Type it, upload a CSV, or connect Meta when the server keys are set.
Taps, search, and speed
See which links and buttons were tapped, how far people scrolled, which search terms came up empty, and p75 speed by page and device, including a slow-on-phones note.
SI questions
Pro can answer a plain-English question from the totals. When the server key is missing, the box says SI is not set up yet and still offers suggestions.
Tests and lost sign-ups
Pro can run a small A/B test without a cookie, and estimate sign-ups that slow pages, 404s, broken links, or unfinished forms may have cost. Those lines are labeled as estimates.